Privacy Policy


TraumaSim Group want to ensure you have the best experience possible, every time you shop with us, whether in-store or online so we collect a little data from you.

Basically, this would include your name, delivery address or contact details. It could also include any information we collect when you visit our stores, website or apps. These details help us complete a transaction with you, make our advertising more relevant and tailor your shopping experience. We do not sell your data to any 3rd parties and keeping your information secure is our priority.

You have access to your data and if you’d like to access it or provide feedback on how we're using your personal information, please email us at

  • TraumaSim Pty Ltd (TraumaSim Group) are committed to protecting your privacy and personal information. We collect, hold, use and disclose personal information to assist us in carrying on our business, including to provide products and services to you. In this policy we explain how we collect your personal information, how we hold, use and disclose it and what controls you have over it and our use of it. 
  • This policy is available on our websites at  

Collection of information 

1.  Personal information is information that identifies you or from which you may be reasonably be identified. The types of personal information that       TraumaSim Group may collect about you includes:

  • name, gender, date of birth and age;
  • identification information, including signature, driver’s licence number and student identification number;
  • contact details, including personal and business addresses, email addresses and telephone numbers;
  • details of a family member you register for an in-store event, competition or promotion, including name and age;
  • details about your purchases and orders from us and your product and services preferences;
  • employer or business details;
  • digital information, such as cookies, tags pixels, software versions used, device identifiers (like IP address), location data (where available and not disabled by the user), dates, times, file metadata, referring website, data entered, and user activity such as links clicked app installations, app launches, adding items to a basket, adding items to a wish list and making purchases;
  • financial information, including bank and cheque account details and credit card details, and information about your credit history;
  • images from video surveillance and other cameras in our stores (including in car parks, pick up areas and store entrances); and
  • if you apply for employment with us, details regarding your employment history, educational qualifications and similar information. 

2.       The main ways we collect personal information about you are:

  • if you purchase or order any product from us;
  • if you visit a TraumaSim Group store or if you contact TraumaSim Group, including to make an inquiry regarding our products and services, to make a complaint, to provide feedback, to seek a refund, or to attend an event;
  • if you are a supplier or service provider, in connection with the supply of products and services by your business to TraumaSim Group;
  • if you access our website or digital applications, including by the use of cookies (which are small data files transferred onto devices when a website is accessed), tags and pixels (which 'tag' devices), which may track what you view on our website or apps and also other websites that you visit. Cookies, tags and pixels may also come from third party services (such as Facebook) for the purpose of collecting data to enable website or app performance measurement and personalised advertising;
  • if you hire equipment from our stores where we supply that equipment as agent for a third party, that third party may share your hire details with us;
  • if you arrange a service or quote using a booking service provided by a third party in connection with our business, those third parties may share your details with us;
  • if you interact with TraumaSim Group via social networking services;
  • if you subscribe to any of our mailing lists or use any of our online applications;
  • if you participate in any competition that we conduct;
  • if you apply for any type of credit account with TraumaSim Group;
  • if you undertake any of TraumaSim Group’ induction, safety or compliance processes;
  • if you engage, request or seek a quotation for a service from a third party that we use to provide a service to you; or
  • if you submit an employment application to us.

3.       We may also collect personal information about you from:

  • publicly available sources, including from Australian Government agencies such as the Australian Securities and Investments Commission, New Zealand Companies Office, internet search platforms and social media platforms, such as Facebook;
  • any person authorised to act on your behalf or authorised to provide your personal information to TraumaSim Group;
  • credit reporting bodies and other credit providers, if you apply for any type of credit account with TraumaSim Group;
  • anyone sharing information with us for loss prevention and/or law enforcement purposes;
  • any persons you nominate, if you submit an employment application to us; and  

Use and disclosure of personal information

4.   We use and disclose your personal information in connection with carrying on our business, including to provide products and services to you.

5.   TraumaSim Group may use your personal information:

  • to charge you for products and services we provide to you and to prepare invoices and sales records for such purchases;
  • to provide advice regarding our products and services to you (or arrange for others to do so at our request);
  • to deliver our products and services to you;
  • to consider feedback and complaints that you may make to us;
  • to provide refunds and exchanges;
  • to promote and advertise our products and services (including by including your feedback in our advertising) and to undertake competitions and events;
  • to personalise advertising and content displayed to you (including the layout and content of our website, and advertisements displayed to you on or via third party websites or platforms such as Facebook);
  • to undertake product recalls;
  • to monitor our sales of products and services and for quality control purposes, including undertaking customer surveys and analysis, or seeking feedback from customers;
  • to determine your product or service preferences and preferred store locations, or to direct you to your closest store when using our websites or mobile applications;
  • to undertake data processing, data analysis and matching, market research or trend analysis;
  • in the case of our suppliers or service providers, to manage the provision of products and services to us;
  • to monitor customer traffic in our stores and identify high traffic areas or frequently visited locations in our stores;
  • to monitor and measure the use of our websites or mobile applications, including web-based referral channels, data entered and user activity such as links clicked;
  • to assist us to develop and deliver new products and services;
  • to assess any application that you make to us for a credit account, of any nature;
  • to assist us in ensuring security, health and safety and customer protection in our stores (including car parks, pick up areas and store entrances);
  • to assist us, our service providers and Related Companies, and other third parties who we share information with for loss prevention or law enforcement purposes in investigating and preventing any potential, suspected or actual breaches of law or fraudulent activities;
  • to recruit our employees or engage contractors;
  • for any other purpose disclosed to you at the time the relevant personal information is collected; and
  • for purposes directly related to any of the above.

6.  We work with a number of third parties in carrying on our business and may disclose your personal information to:

  • third parties to facilitate the provision of products and services to you (including to facilitate repairs and customer recalls), such as to product manufacturers and suppliers, couriers and installers;
  • third parties, if you hire equipment from us which we supply as an agent for that third party;
  • marketing, advertising and promotions services providers and event organisers in connection with TraumaSim Group’s marketing, advertising and events;
  • third parties who provide services to TraumaSim Group in connection with our business operations, undertaking data monitoring or data analysis and data matching activities, monitoring trends in customer preferences or transactions and the operation and maintenance of our website, as well as our online services or online applications;
  • third party platforms who display advertising or content (including personalised advertising) based on your personal information or preferences (including social media platforms such as Facebook);
  • credit reporting agencies and other credit providers, to assist in assessing any application that you make to us for a credit account, of any nature;
  • third parties who provide other administrative and operational services to TraumaSim Group in connection with our business, including for example financial institutions, security services providers, market research or feedback collection companies, IT service providers, payment processers and collectors, mailing houses and card manufacturers;
  • TraumaSim Group’s professional advisers, where required to enable any such adviser to provide services to TraumaSim Group;
  • third parties necessary to assist us in investigating and preventing any potential, suspected or actual breaches of law or fraudulent activities;
  • third parties who we share information with for loss prevention and law enforcement purposes, in investigating and preventing any potential, suspected or actual breaches of law or fraudulent activities;
  • law enforcement agencies, government agencies or other third parties, where required under or authorised by law (for example, to comply with a subpoena, a warrant or other order of a court or legal process);
  • other persons disclosed to you at the time the relevant personal information is collected; and
  • our Related Companies who may use that information to undertake data analytics and matching to enable them to better understand your requirements and preferences, and (if you interact with that business) to personalise and improve their offer to you and to offer products or providing services to you or send direct marketing to you (where you have consented to receiving offers or direct marketing from them). 

Transfer of information overseas

7.   Some of our service providers may be located overseas or may store information (including your personal information) that we provide to them        overseas. We may also provide your personal information to TraumaSim Group affiliates operating TraumaSim Group overseas and to our                Related Companies that are located overseas.

      Therefore, the personal information you provide to us may be held overseas. The jurisdictions in which the personal information you provide to        us may be held include Australia, New Zealand and the United States of America.

8.   Personal information you disclose to us will only be held or processed overseas in accordance with all applicable law. 


9.  Where practicable you have the option of dealing with TraumaSim Group anonymously or by using a pseudonym. However, if you deal with us in       this manner, we may not be able to provide all of our products and services to you or interact with you in other ways set out in this policy. For         example, we will not be able to deliver products to you if you do not provide us with address details for the delivery.  

Marketing, advertising and customer insights 

10. As part of TraumaSim Group’s functions and business activities and to promote the services we can provide to you, TraumaSim Group may use,        and disclose to third parties, personal information that we have collected from you or trusted third parties (including our Related Companies),          for the purposes of advertising (including online behavioural advertising and website personalisation) and other direct marketing. We may                engage third parties to assist us in ensuring that the marketing and advertising we provide is of interest to you. Direct marketing includes                TraumaSim Group or third parties:

  • sending to you and/or contacting you directly in relation to promotions and information about TraumaSim Group’s products and services;
  • personalising the layout of our website to display products and services of interest to you; and
  • providing targeted advertising content to you (including through third party websites).

We may also collect and use personal information about you from our Related Companies, such as purchase history and webpages visited on their websites and apps, to help personalise our website appearance for you and our direct marketing communications to you.

Generally, we will provide direct marketing to you where you have requested or consented to receiving such information. You can opt out of receiving direct marketing communications from TraumaSim Group by using the opt out link or details provided in the direct marketing communication or in the case of online advertising, by managing your preferences in digital platforms such as Google or Facebook. 

11. The third parties we engage to assist us in marketing and advertising may use cookies (that is, small data files transferred onto devices when a        website is accessed) and other technologies, such as pixels, to obtain information about your preferences when you access online platforms or          websites other than the TraumaSim Group’s website. Your preferences collected in this manner may be disclosed to us. You can manage your            preferences in relation to targeted online advertising directly through digital platforms such as Google or Facebook.

12. We may collect, use or disclose information about you in order to combine the information that we hold about you with information about you          collected from or held by Related Companies, other trusted partners or from public sources. We may do this to enable us to derive insights              about you. This includes being able to better understand your preferences and interests, personalise your experience, enhance the products            and services you receive, and to tell you about products and services that may be of interest to you. We may also use Related Companies and          trusted service providers to undertake the process of creating these consumer insights.   

Security and storage

13. TraumaSim Group will take reasonable steps to protect the security of your personal information that we hold, including both paper and                    electronic records. We have security measures in place to attempt to reasonably protect personal information under our control from misuse,            interference, loss, unauthorised access, modification or disclosure. For example, TraumaSim Group seeks to ensure that personal information in        paper form is held securely and personal information held electronically by or for TraumaSim Group is held on secured servers in controlled              facilities.

14. No data transmission over the internet can be guaranteed to be secure. As a result, TraumaSim Group cannot ensure or warrant the security of        any personal information transmitted by you to TraumaSim Group over the internet. 

Use and disclosure of personal information

15. You have the right under applicable Australian or New Zealand privacy legislation to request access to, and correction of, personal information          about you held by TraumaSim Group, at no cost to you. Requests should be made as set out under the heading “How to contact TraumaSim              Group” below.

16. TraumaSim Group may require you to verify your identity at the time you request access to, or correction of, your personal information so that          we can ensure your personal information is disclosed only to you.

17. TraumaSim Group will respond to any requests for access or correction within a reasonable time, but in any event by no later than 30 days              after the date you make the request.

18. If TraumaSim Group refuses to provide you with access to the personal information held about you, or if TraumaSim Group refuses to correct that information, we will provide reasons for such refusal. If you object to the refusal, you may make a complaint in the manner indicated under the heading “Questions and complaints” below. 

Questions and complaints

19. If you have a question or complaint about this policy, TraumaSim Group’s collection of your personal information or the way in which TraumaSim Group deals with your personal information, this should be directed to TraumaSim Group’s Managing Director using the contact details set out under the heading “How to contact TraumaSim Group” below.

20. We will promptly investigate any complaint you make to us and attempt to resolve that complaint. If you are not satisfied with TraumaSim Group’s proposed resolution of your complaint, or if we do not respond to you within 30 days of the date you make the complaint, then you may, if you are in Australia, contact the Office of the Australian Information Commissioner or, if you are in New Zealand, the New Zealand Privacy Commissioner to resolve that complaint:


Office of the Australian Information Commissioner


Phone:  1300 363 992


New Zealand:

New Zealand Privacy Commissioner

Phone:  0800 803 909 

Accessing links

21. TraumaSim Group’ website may contain links to other websites. If you access any third party website from TraumaSim Group’ website, personal information about you may be collected by that third party website. TraumaSim Group is not responsible for ensuring the protection of any of your information collected from any such third party website. TraumaSim Group encourages you to be aware of this when you leave our website and to read the privacy policies for every third party website that you access.  

How to contact TraumaSim Group

22.  You can contact us in writing or by email as set out below: 

TraumaSim Group

Unit 7, 21 McDonald Crescent





Changes to this policy

23.  TraumaSim Group may update this policy from time to time. We may let you know of significant changes to this policy by posting a notification         on our website.  The current version of this policy will always be available on our website and was last updated in February 2021.